If you choose to “Accept all,” we will also use cookies and data toDevelop and improve new servicesDeliver and measure the effectiveness of adsShow personalized content, depending on your settingsShow personalized ads, depending on your settingsIf you choose to “Reject all,” we will not use cookies for these additional purposes.Non-personalized content and ads are influenced by things like the content you’re currently viewing and your location.We also use cookies and data to tailor the experience to be age-appropriate, if relevant.You can also visit g.co/privacytools at any time.Measure audience engagement and site statistics to understand how our services are used and enhance the quality of those servicesDeliver and maintain Google servicesTrack outages and protect against spam, fraud, and abusePersonalized content and ads can also include things like video recommendations, a customized YouTube homepage, and tailored ads based on past activity, like the videos you watch and the things you search for on YouTube.